From Tech to Airlines, Dzuleira Abu Bakar takes on the role as CEO of SKS Airways; Set to Disrupt the Airline Industry
Pn. Dzuleira Abu Bakar during her welcoming party with her new team in SKS Airways – Dzuleira Abu Bakar has officially stepped into the role of CEO at SKS Airways, commencing her duties effective 15 September 2023. This appointment follows the announcement made on June 26, 2023. She will be taking over from the current acting CEO & Executive Director, Dato’ Rohman Ahmad, who will continue his service on the Board of SKS Airways as the Executive Director.
Prior to joining SKS Airways, Dzuleira was the CEO of the Malaysian Research Accelerator for Technology & Innovation (“Mranti”). Dzuleira is a visionary leader with more than 20 years of excellent track record in business transformation, venture capital, entrepreneurship, investments, and the technology industry.
SKS Airways will be moving into the next phase of expansion, into the ASEAN region with the introduction of a new jet fleet. In May 2023, SKS Airways entered a strategic partnership with Embraer Commercial Aviation and Azorra Aviation Holdings for the leasing of 10 E195-E2 aircraft at the 16th Langkawi International Maritime and Aerospace exhibition ("LIMA 23"). These new aircraft represent a critical asset in SKS Airways' strategy to bolster its regional and international routes.
L-R: Dato’ Eddy Leong, Dato’ Majid Manjit Abdullah, Pn. Dzuleira Abu Bakar and Dato’ Rohman
SKS Airways is confident to be able to strengthen its position as a leading regional airline with this strategic partnership alongside acquisition of advanced aircraft exemplifying the company's dedication to providing improved connectivity within the ASEAN region and beyond. This strategic growth initiative underlines the airline's commitment to elevating its presence and capabilities to better serve its passengers in the evolving aviation landscape.
SKS Airways CEO, Dzuleira Abu Bakar said, “It's exciting times, the global aviation scene is experiencing tremendous growth fueled by never before seen demand. Which signals a very strong growth trajectory for airlines in the region. I look forward to leading and growing SKS Airways on the back of this momentum, and capitalising on its full potential as a regional airline.”
The first delivery is scheduled for January 2024. These E195-E2s will play a pivotal role in SKS Airways' expansion strategy and will make the airline the first operator of E195-E2s in Southeast Asia. As the inaugural regional airline operating from Sultan Abdul Aziz Shah Airport ("Subang Airport"), SKS Airways aims to enhance regional connectivity and reshape the future of aviation
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